How to Use Analytics Advisor in Google Analytics Effectively
BhavyaB
This post explains what does the Analytics Advisor in GA4 do well, how to use it strategically, and how to extract better results with smarter prompts.
CRM and AI for B2B Sales. Why Clean Data Still Beats Clever Automation
AI in sales does not fail because the technology is weak. It fails because the underlying CRM discipline is poor. Without consistent logging, structured data, and shared habits around CRM…
AI in B2B Sales: Practical Use Cases, Tools, and Guardrails
This post explains how AI for B2B sales teams actually works in practice, the tools enabling it, and the guardrails required to use AI responsibly and effectively.
Tips for Planning a Vacation in Danang, Vietnam
Had a great vacation in Danang in 2025. This post captures the key highlights and tips for planning a vacation to Danang, Vietnam
Chess and Marketing: How Chess Can Improve Your Marketing Game
This post explores how lessons from chess can sharpen your marketing thinking and help you build strategies that hold up in the real world. A quick summary of lessons from…
Understanding Key AI Tools in a B2B Context
This post breaks down commonly used AI tools like GPTs, Workflows and AI Agents in a B2B context, explains how they differ, and outlines the right use cases for each.…
Solar Energy for Apartments in India: Plus Piezoelectric Tiles?
If India wants meaningful urban solar adoption, we need solutions that work inside the apartment boundary, not just on rooftops. This brings us to two ideas not to often discussed…
How to Effectively Use ChatGPT for B2B Marketing
ChatGPT, developed by OpenAI, is not a replacement for B2B marketing expertise. Used well, it is a force multiplier. Used poorly, it produces noise at scale. This post explains how…
Snail Pace Weight Loss: 17 Kgs in Two Years (And Why I Am Okay With That)
I lost 17 kilos over roughly two years. Slowly. Inconsistently at times. With pauses, desserts, skipped workouts, and setbacks. This is not a guide promising fast results. It is a…
Lead Scoring in B2B. Use this 100-point Dynamic Scoring Model
This post explains lead scoring in a B2B context using a 100-point dynamic scoring model that reflects how real inbound sales actually works. The framework is intentionally practical, designed for…